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subject:"Produktqualität"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of industrial economics"
~subject:"Brand attitude"
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Produktqualität
Brand attitude
Brand
288
Markenartikel
288
Brand management
240
Markenführung
240
Consumer behaviour
232
Konsumentenverhalten
232
Brand image
184
Markenimage
184
Beziehungsmarketing
69
Relationship marketing
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Luxury goods
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Internet marketing
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Online-Marketing
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Werbewirkung
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United States
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Celebrity-Werbung
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Valette-Florence, Pierre
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1
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1
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1
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Journal of business research : JBR
The journal of industrial economics
The journal of product & brand management
24
Asia Pacific journal of marketing and logistics
12
Journal of retailing and consumer services
10
International journal of hospitality management
4
The journal of brand management : an international journal
4
Applied economics
3
Journal of international consumer marketing
3
Journal of political economy
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Nepalese journal of economics : a publication of Uniglobe College
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
CESifo working papers
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ESMT working paper
2
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Frontiers of business research in China : selected publications from Chinese universities
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of retail & distribution management
2
Journal of air transport management
2
Journal of economics and business research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : innovations in planning and applied research
2
Journal of the Academy of Marketing Science
2
Management research review
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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The journal of consumer marketing
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The journal of services marketing
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Working papers / TSE : WP
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Young consumers : insight and ideas for responsible marketers
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AMS review : official publication of the Academy of Marketing Science
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
African journal of business and economic research : AJBER
1
American economic journal : a journal of the American Economic Association
1
American journal of agricultural economics
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay
;
Banerjee, Somak
;
Johnson, Aaron
;
Biswas, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
6
Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention
Medina-Molina, Cayetano
;
Rey-Moreno, Manuel
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 304-310
Persistent link: https://www.econbiz.de/10012420405
Saved in:
7
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
8
(Un)deservingness distinctions impact envy subtypes : implications for brand attitude and choice
Ferreira, Kirla
;
Botelho, Delane
- In:
Journal of business research : JBR
125
(
2021
),
pp. 89-102
Persistent link: https://www.econbiz.de/10012494046
Saved in:
9
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
10
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
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