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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~isPartOf:"Working paper / Center for Agricultural and Rural Development"
~person:"Mkedder, Nadjim"
~subject:"Brand"
~subject:"Werbewirkung"
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Journal of global marketing
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A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
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