//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Produktqualität"
~isPartOf:"Journal of strategic marketing"
~subject:"Brand image"
~subject:"Business-to-business marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Master brand"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Produktqualität
Brand image
Business-to-business marketing
Brand architecture
4
Brand management
4
Markenarchitektur
4
Markenführung
4
Brand
2
Corporate reputation
2
Firmenimage
2
Markenartikel
2
Ambidextrous organization
1
Ausländische Tochtergesellschaft
1
B-to-B-Marketing
1
B2B marketing
1
Brand ambidexterity
1
Brand authenticity
1
Confidence
1
Consumer behaviour
1
Corporate culture
1
Foreign subsidiary
1
India
1
Indien
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multinationales Unternehmen
1
Organisationale Ambidextrie
1
Supplier relationship management
1
Transnational corporation
1
Unternehmenskultur
1
Vertrauen
1
brand trust
1
consumer experience
1
consumer research
1
corporate brand
1
corporate brands
1
corporate heritage stewardship
1
customer-based corporate brand equity
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Abratt, Russell
1
Bendixen, Michael
1
Mishra, Prashant
1
Portal, Sivan
1
Sarkar, Soumya
1
Published in...
All
Journal of strategic marketing
The journal of brand management : an international journal
13
Journal of business research : JBR
7
Corporate communications : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
The journal of product & brand management
6
European journal of marketing : EJM
4
Corporate reputation review : an international journal
2
Innovatives Markenmanagement
2
International journal of industrial organization
2
Journal of business ethics : JOBE
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Agribusiness : an internat. journal
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Brand management in emerging markets : theories and practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER DP
1
Decision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
Erfurter Hefte zum angewandten Marketing
1
European economic review : EER
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
International business and economics research journal
1
International journal of business
1
International journal of business and emerging markets : IJBEM
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business : IJESB
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
2
Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->