Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Year of publication: |
August-October 2017
|
---|---|
Authors: | Sarkar, Soumya ; Mishra, Prashant |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 5/6, p. 367-383
|
Subject: | market orientation | customer-based corporate brand equity | dyadic analysis | B2B marketing | innovativeness | Indien | India | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenarchitektur | Brand architecture | Lieferantenmanagement | Supplier relationship management |
-
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela, (2020)
-
Kristal, Samuel, (2020)
-
Liu, Yeyi, (2018)
- More ...
-
Mishra, Prashant, (2014)
-
Sarkar, Soumya, (2013)
-
Corporate brand alignment in business markets : a practice perspective
Pranjal, Piyush, (2020)
- More ...