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subject:"Public relations"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Tran, Trang P."
~subject:"Internet marketing"
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Tran, Trang P.
Law, Chun Hung Roberts
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International journal of hospitality management
Journal of retailing and consumer services
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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2
Personalized ads on Facebook : an effective marketing tool for online marketers
Tran, Trang P.
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 230-242
Persistent link: https://www.econbiz.de/10011747844
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