Personalized ads on Facebook : an effective marketing tool for online marketers
Year of publication: |
November 2017
|
---|---|
Authors: | Tran, Trang P. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 230-242
|
Subject: | Personalization | Cluster analysis | PLS-SEM | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Clusteranalyse |
-
The role of social media data in operations and production management
Chan, Hing Kai, (2017)
-
Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay, (2023)
-
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L., (2016)
- More ...
-
How does personalization affect brand relationship in social commerce? A mediation perspective
Tran, Trang P., (2020)
-
Understanding drivers and outcomes of brand attachment in mobile branded apps
Tran, Trang P., (2020)
-
Understanding drivers of brand love - the role of personalized ads on social media
Tran, Trang P., (2020)
- More ...