//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Public relations"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~person:"Alzaidi, Maram Saeed"
~person:"Casper Ferm, Lars-Erik"
~person:"Leung, Wilson Ka-shing"
~person:"Prentice, Catherine"
~subject:"Celebrity-Werbung"
~subject:"Confidence"
~subject:"Customer engagement"
~subject:"Internet marketing"
~subject:"Online interaction propensity (OIP)"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Community"
Narrow search
Delete all filters
| 13 applied filters
Year of publication
From:
To:
Subject
All
Public relations
Celebrity-Werbung
Confidence
Customer engagement
Internet marketing
Online interaction propensity (OIP)
Social Web
7
Social web
7
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
6
Online-Marketing
5
Social media
5
Customer integration
3
Kundenintegration
3
Trust
3
Vertrauen
3
Brand management
2
Markenführung
2
Participation attitude
2
Personal banking
2
Privatkundengeschäft
2
Retail banking
2
Attitudinal loyalty
1
Betriebliche Wertschöpfung
1
Brand image
1
COVID-19
1
Consumer engagement
1
Consumer online brand related activity
1
Consumer participation
1
Consumer-brand engagement
1
Consumer-brand interaction
1
Consumer-consumer interaction
1
Coronavirus
1
Corporate misconduct
1
Data protection
1
Datenschutz
1
Deregulation
1
Deregulierung
1
Interactive media
1
Interaktive Medien
1
Markenimage
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Alzaidi, Maram Saeed
Casper Ferm, Lars-Erik
Leung, Wilson Ka-shing
Prentice, Catherine
Rana, Nripendra P.
4
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Ashfaq, Muhammad
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coombs, W. Timothy
2
Dhir, Amandeep
2
Hua, Lian-Lian
2
Ladhari, Riadh
2
Lim, Heejin
2
Mukerji, Bhasker
2
Park, Joohyung
2
Shankar, Amit
2
Shareef, Mahmud Akhter
2
Souiden, Nizar
2
Tran, Trang P.
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Abbasi, Amir Zaib
1
Adam, Nawal Abdalla
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Ahmed, Qazi Mohammed
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Al-Neama, Nasser
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alrasheedy, Melfi
1
Alryalat, Mohammad Abdallah Ali
1
Anaza, Nwamaka
1
Anderson, Betsy
1
Andonopoulos, Vasiliki
1
Annamalai, Balamurugan
1
more ...
less ...
Published in...
All
Journal of communication management : an international journal
Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
Saved in:
2
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
3
Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012581891
Saved in:
4
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
5
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
6
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
Saved in:
7
The influence of identity-driven customer engagement on purchase intention
Prentice, Catherine
;
Han, Xiao Yun
;
Hua, Lian-Lian
;
Hu, Lin
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 339-347
Persistent link: https://www.econbiz.de/10011995641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->