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subject:"Public relations"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Internet marketing"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Community"
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Subject
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Public relations
Internet marketing
Markenführung
Social Web
302
Social web
302
Consumer behaviour
217
Konsumentenverhalten
217
Online-Marketing
151
Beziehungsmarketing
79
Relationship marketing
79
Viral marketing
76
Virales Marketing
76
Brand management
73
Social media
60
Online retailing
55
Online-Handel
55
Brand image
47
Markenimage
47
Advertising effects
36
Werbewirkung
36
social media
33
Confidence
31
Vertrauen
31
Customer satisfaction
28
E-commerce
28
Electronic Commerce
28
Kundenzufriedenheit
28
Customer integration
27
Kundenintegration
27
Brand
25
Markenartikel
24
Social network
22
Soziales Netzwerk
22
Advertising
21
Einzelhandel
21
Retail trade
21
Werbung
18
Emotion
16
Fashion
16
Mode
16
Social relations
16
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Undetermined
152
Free
7
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Article
176
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Article in journal
176
Aufsatz in Zeitschrift
176
Language
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English
176
Author
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Rana, Nripendra P.
5
Dwivedi, Yogesh Kumar
4
Belanche, Daniel
3
Kumar, Jitender
3
Rita, Paulo
3
Thaichon, Park
3
Al Dweeri, Rami
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Ashfaq, Muhammad
2
Carlson, Jamie
2
Casaló, Luis V.
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Coelho, Pedro Simões
2
Dhir, Amandeep
2
Drennan, Judy
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Huh, Jisu
2
Kelly, Louise
2
Kerr, Gayle
2
Kim, Soojung
2
Kumar, Vikas
2
Ladhari, Riadh
2
Langaro, Daniela
2
Lee, Joonghwa
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Mukerji, Bhasker
2
Obeidat, Zaid Mohammad Ibrahim
2
Park, Hyejune
2
Park, Joohyung
2
Park, Minjung
2
Phua, Joe
2
Rahman, Mohammad M.
2
Santos, Zélia Raposo
2
Schivinski, Bruno
2
Shareef, Mahmud Akhter
2
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Published in...
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
232
International journal of internet marketing and advertising : IJIMA
117
International journal of advertising : the review of marketing communications
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Technological forecasting & social change : an international journal
63
The journal of product & brand management
61
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of promotion management : innovations in planning and applied research
58
The journal of brand management : an international journal
57
Tourism management : research, policies, practice
55
Business horizons
53
Information systems research : ISR
49
International journal of hospitality management
48
Journal of internet commerce
46
Cogent business & management
43
Corporate communications : an international journal
43
Journal of management information systems : JMIS
43
SpringerLink / Bücher
43
International journal of electronic marketing and retailing : IJEMR
39
International journal of technology marketing : IJTMkt
37
Journal of marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Springer eBook Collection
35
Journal of marketing management : MM
34
Journal of strategic marketing
34
Marketing intelligence & planning
34
International journal of contemporary hospitality management
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Journal of electronic commerce research : JECR
31
Electronic commerce research
29
International journal of business information systems : IJBIS
29
Psychology & marketing
29
Journal of advertising research
28
Journal of communication management : an international journal
27
International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of hospitality marketing & management
26
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ECONIS (ZBW)
176
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176
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
4
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
7
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
8
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
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