When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Hyojung Kim, Minjung Park
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Hyojung ; Park, Minjung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103581, p. 1-12
|
| Subject: | Artificial influencer | Computers are social actors | Influencer marketing | Perceived anthropomorphism | Virtual influencer | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Deregulierung | Deregulation | Soziale Beziehungen | Social relations | Celebrity-Werbung | Celebrity endorsement | Virtuelle Realität | Virtual reality | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460831