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subject:"Public relations"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Ashfaq, Muhammad"
~subject:"Internet marketing"
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Public relations
Internet marketing
Consumer behaviour
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
And purchase intention
1
Beziehungsmarketing
1
Celebrity endorsement
1
Celebrity-Werbung
1
Confidence
1
Drive for environmental responsibility
1
Environmental consciousness
1
Identification
1
Nachhaltige Entwicklung
1
Perceived environmental effectiveness
1
Relationship marketing
1
Social media browsing
1
Social media celebrities
1
Social media platforms
1
Social media usage
1
Sustainable development
1
Sustainable purchasing attitude
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Trust in social media
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Umweltbewusstsein
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Ashfaq, Muhammad
Rana, Nripendra P.
4
Carlson, Jamie
3
Dwivedi, Yogesh Kumar
3
Thaichon, Park
3
Azar, Salim L.
2
Casper Ferm, Lars-Erik
2
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Chiadmi, Nour-Eddine
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De Vries, Natalie Jane
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Ladhari, Riadh
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Leung, Wilson Ka-shing
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Souiden, Nizar
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Tran, Trang P.
2
Vacas-de-Carvalho, Leonor
2
Wang, Ye
2
Wong, Amy
2
Zafar, Abaid Ullah
2
Zhang, Jurui
2
Abbasi, Amir Zaib
1
Abid, Aman
1
Adam, Nawal Abdalla
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1
Ahmed, Qazi Mohammed
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
The journal of brand management : an international journal
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ECONIS (ZBW)
2
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Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
2
Social media and sustainable purchasing attitude : role of trust in social media and environmental effectiveness
Zafar, Abaid Ullah
;
Shen, Jie
;
Ashfaq, Muhammad
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012666038
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