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subject:"Public relations"
~isPartOf:"Journal of retailing and consumer services"
~person:"Wong, Amy"
~subject:"Customer satisfaction"
~subject:"Internet marketing"
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Public relations
Customer satisfaction
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Online-Marketing
2
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2
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2
Brand community engagement
1
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1
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Wong, Amy
Rana, Nripendra P.
4
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Journal of retailing and consumer services
International journal of retail and distribution management
1
The journal of product & brand management
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ECONIS (ZBW)
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How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
2
Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy
;
Lee, Marcus
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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