How social capital builds online brand advocacy in luxury social media brand communities
Amy Wong
| Year of publication: |
2023
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|---|---|
| Authors: | Wong, Amy |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-12
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| Subject: | Social capital | Brand passion | Brand community engagement | Online brand advocacy | Sozialkapital | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing | Luxusgüter | Luxury goods |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103143 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014235383