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subject:"Relationship marketing"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Markenartikel"
~subject:"Wissensmanagement"
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Relationship marketing
Markenartikel
Wissensmanagement
Social Web
43
Social web
43
Consumer behaviour
26
Konsumentenverhalten
26
Internet marketing
18
Online-Marketing
18
Beziehungsmarketing
13
Brand management
12
Markenführung
12
Social media
10
Brand image
9
Markenimage
9
Online retailing
7
Online-Handel
7
Social relations
6
Soziale Beziehungen
6
China
5
Customer integration
5
Customer satisfaction
5
E-commerce
5
Electronic Commerce
5
Kundenintegration
5
Kundenzufriedenheit
5
Viral marketing
5
Virales Marketing
5
Communication media
4
Emotion
4
Kommunikationsmedien
4
Social network
4
Soziales Netzwerk
4
Brand
3
Brand equity
3
Marketing management
3
Marketingmanagement
3
Media industries
3
Mediensektor
3
Social commerce
3
Social media marketing
3
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13
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14
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Article in journal
14
Aufsatz in Zeitschrift
14
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English
14
Author
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Aljuhmani, Hasan Yousef
1
Alryalat, Mohammad Abdallah Ali
1
Bai, Xuesong
1
Bayram, Pelin
1
Cao, Joanne T.
1
Cham Tat Huei
1
Chang, Angela Wen-yu
1
Chen, Qian
1
Chen, Yangyang
1
Chinelato, Flavia Braga
1
Ding, Zhihua
1
Dwivedi, Abhishek
1
Dwivedi, Yogesh Kumar
1
Elrehail, Hamzah
1
Eugene Cheng-xi Aw
1
Fan, Jiao
1
Gao, Lingling
1
Hao, Ruohong
1
Hong, Zhao
1
Hu, Meng
1
Huang, Yung-Chuan
1
Ismail, Ahmed Rageh
1
Johnson, Lester W.
1
Khan, Inayat
1
Leckie, Civilai
1
Lee, Jungwon
1
Liang, Xiaobei
1
Liu, Matthew Tingchi
1
Liu, Yongdan
1
Moedeen, Sajjaad
1
Mou, Yupeng
1
Oliveira, Alessandro Silva de
1
Ooi, Keng-Boon
1
Park, Cheol
1
Peko, Gabrielle
1
Sajtos, Laszlo
1
Samarah, Tariq
1
Shang, Tiantian
1
Souki, Gustavo Quiroga
1
Sun, Zhuo
1
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
113
Journal of retailing and consumer services
72
Journal of knowledge management
44
The journal of product & brand management
43
International journal of internet marketing and advertising : IJIMA
41
The journal of brand management : an international journal
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Technological forecasting & social change : an international journal
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of strategic marketing
25
Business horizons
23
International journal of business information systems : IJBIS
22
International journal of electronic marketing and retailing : IJEMR
22
Journal of marketing communications
21
Information systems research : ISR
20
Journal of internet commerce
20
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
Journal of information & knowledge management : JIKM
18
Journal of marketing
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Journal of service management
16
The journal of services marketing
16
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
15
Journal of organizational computing and electronic commerce
15
Psychology & marketing
15
SpringerLink / Bücher
15
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of the Academy of Marketing Science
14
Electronic commerce research
13
International journal of electronic customer relationship management : IJECRM
13
International journal of hospitality management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of fashion marketing and management
13
Journal of hospitality marketing & management
13
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ECONIS (ZBW)
14
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1
Impact of virtual reality immersion on customer experience : moderating effect of cross-sensory compensation and social interaction
Mou, Yupeng
;
Fan, Jiao
;
Ding, Zhihua
;
Khan, Inayat
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10014486651
Saved in:
2
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
3
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
4
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
5
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
6
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
7
Developing a feature-centric and affordance-based conceptualization of social media interactions
Sajtos, Laszlo
;
Cao, Joanne T.
;
Zhang, Wen
;
Peko, Gabrielle
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1224-1244
Persistent link: https://www.econbiz.de/10014285989
Saved in:
8
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
Chen, Yangyang
;
Liu, Matthew Tingchi
;
Liu, Yongdan
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013163324
Saved in:
9
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
10
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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