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subject:"Relationship marketing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Sortiment"
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Relationship marketing
Sortiment
Category management
13
Category Management
12
Retail assortment
7
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5
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5
Retail trade
5
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Bauer, Johannes C.
1
Beneke, Justin
1
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Chen, Lin
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Fisher, Marshall L.
1
Hildebrandt, Lutz
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Hoskins, Jake D.
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Jolly, Lindsey
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Kotouc, Alexander Johannes
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Leyk, Michael
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Rübke, Steffen
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Harvard-Business-Manager : das Wissen der Besten
Journal of retailing and consumer services
Retail supply chain management : quantitative models and empirical studies
5
Handelsforschung
3
Journal of retailing
3
Manufacturing & service operations management : M & SOM
3
Marketing : ZFP ; journal of research and management
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Vertikales Marketing und Markenführung im Zeichen von Category-Management
3
Faculty research papers / The Fuqua School of Business, Duke University
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
International journal of retail & distribution management
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Arbeitsberichte des Lehrstuhls für Produktionswirtschaft / Lehrstuhl für Produktionswirtschaft, Ruhr-Universität Bochum
1
Arbeitsberichte des Lehrstuhls für Produktionswirtschaft / Ruhr-Universität Bochum, Fakultät für Wirtschaftswissenschaft, Lehrstuhl für Angewandte BWL I, Produktionswirtschaft
1
Berichte aus der Volkswirtschaft
1
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Competitive advantage, strategy and innovation in Africa : issues and applications
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
ERIM report series research in management
1
Efficient Consumer Response in der Praxis - Fallstudien zu Projekten, Konzepten und Strategien
1
Europäische Hochschulschriften / 5
1
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
1
Gabler Research / Marktorientiertes Management
1
Hamburger Schriften zur Marketingforschung
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Harvard business review : HBR
1
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Italian journal of marketing : ITJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
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ECONIS (ZBW)
8
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1
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
2
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
3
The effect of shelf layout on satisfaction and perceived assortment size : an empirical assessment
Pizzi, Gabriele
;
Scarpi, Daniele
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011434070
Saved in:
4
The effect of item reduction on assortment satisfaction : a consideration of the category of red wine in a controlled retail setting
Beneke, Justin
;
Cumming, Alice
;
Jolly, Lindsey
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 282-291
Persistent link: https://www.econbiz.de/10009759822
Saved in:
5
Das Richtige auf Lager haben
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009687122
Saved in:
6
What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Bauer, Johannes C.
;
Kotouc, Alexander Johannes
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10009507911
Saved in:
7
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
8
Was dem Handel aus der Krise hilft
Kracklauer, Alexander H.
;
Mills, Quinn
;
Seifert, Dirk
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
24
(
2002
)
4
,
pp. 98-107
Persistent link: https://www.econbiz.de/10001670397
Saved in:
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