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subject:"Relationship marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of service management"
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Search: subject_exact:"Online-Netzwerk"
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Relationship marketing
Social Web
171
Social web
171
Consumer behaviour
78
Internet marketing
78
Konsumentenverhalten
78
Online-Marketing
78
Viral marketing
51
Virales Marketing
51
Hotel industry
37
Hotellerie
37
Online retailing
37
Online-Handel
37
Social media
37
Beziehungsmarketing
36
Brand management
25
Markenführung
25
E-commerce
24
Electronic Commerce
24
Social network
24
Soziales Netzwerk
24
Gastronomie
17
Online reviews
17
Restaurant industry
17
Social relations
17
Soziale Beziehungen
17
Brand image
16
Markenimage
16
Customer satisfaction
14
Kundenzufriedenheit
14
Customer integration
13
Kundenintegration
13
Confidence
10
Personalisierung
10
Personalization
10
Vertrauen
10
Advertising effects
9
Dienstleistungsqualität
9
Service quality
9
Werbewirkung
9
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36
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36
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36
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English
36
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Meyer, Anton
2
Bai, Billy
1
Bartsch, Silke
1
Benoit, Sabine
1
Bilstein, Nicola
1
Bouquiaux, Lucille
1
Bulchand-Gidumal, Jacques
1
Busser, James A.
1
Calder, Bobby J.
1
Cao, Huanhuan
1
Chan, S Fiona
1
Chen, Chieh-Wen
1
Chen, Wen-Kuo
1
Cheng, Hsiu-hua
1
Chiang, Chang-Tang
1
Choi, Jihee
1
Cooper, Danielle
1
Fakhreddin, Farbod
1
Fan, Xiucheng
1
Farzana Quoquab
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
García-Morales, Víctor J.
1
Garrido-Moreno, Aurora
1
Giertz, Johann N.
1
González López-Valcárcel, Beatriz
1
Gu, Rui
1
Guo, Xiaolong
1
Hamari, Juho
1
Hammedi, Wafa
1
Hammerschmidt, Maik
1
Hazée, Simon
1
Heere, Bob
1
Hogreve, Jens
1
Hollebeek, Linda D.
1
Hou, Jian-Ren
1
Huang, Hsin-Yi
1
Jahn, Benedikt
1
Jakic, Ana
1
Jiang, Jinhu
1
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International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of service management
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Business horizons
19
Marketing intelligence & planning
18
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
The journal of business & industrial marketing
11
International journal of electronic commerce : IJEC
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
SpringerLink / Bücher
10
The service industries journal
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
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ECONIS (ZBW)
36
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1
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
Saved in:
2
Let me engage you : peer engagement behaviour on peer-to-peer platforms
Marvi, Reza
;
Foroudi, Pantea
;
Fakhreddin, Farbod
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014487582
Saved in:
3
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
Saved in:
4
Developing creative service ideas through hotel customer engagement for open innovation : focused on empowerment and motivation processes
Shin, Hakseung
;
Perdue, Richard R.
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013266279
Saved in:
5
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
Saved in:
6
The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
7
Customer interaction strategy, brand purpose and brand communities
Calder, Bobby J.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 747-757
Persistent link: https://www.econbiz.de/10013325757
Saved in:
8
Analyzing the effect of social support and customer engagement on stickiness and repurchase intention in social commerce : a trust transfer perspective
Lee, Chao-Hsing
;
Chen, Chieh-Wen
;
Chen, Wen-Kuo
;
Lin, Ko-Han
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
4
,
pp. 363-381
Persistent link: https://www.econbiz.de/10012816296
Saved in:
9
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
10
What drives customer engagement behavior? : the impact of user participation from a sociotechnical perspective
Chiang, Chang-Tang
;
Yang, Ming-Hsien
;
Koo, Tian-Lih
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
3
,
pp. 197-214
Persistent link: https://www.econbiz.de/10012296019
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