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subject:"Relationship marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of strategic marketing"
~subject:"Holiday behaviour"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Brand image
147
Markenimage
147
Consumer behaviour
114
Konsumentenverhalten
114
Brand management
111
Markenführung
111
Beziehungsmarketing
54
Brand
53
Markenartikel
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Customer satisfaction
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Kundenzufriedenheit
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Gastronomie
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Restaurant industry
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Hotel industry
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Hotellerie
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Brand loyalty
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Dienstleistungsqualität
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Service quality
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Online-Marketing
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Social web
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Advertising effects
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Vertrauen
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Corporate Social Responsibility
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Corporate social responsibility
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Emotion
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Luxury goods
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Han, Heesup
3
Hyun, Sunghyup Sean
3
Japutra, Arnold
3
Song, Hak-jun
3
Choe, Ja Young
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Johnson, Lester W.
2
Kim, Jinkyung Jenny
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Leckie, Civilai
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Simkin, Lyndon
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Sreejesh, S.
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Wong, IpKin Anthony
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1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Bai, Billy
1
Baloglu, Seyhmus
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International journal of hospitality management
Journal of strategic marketing
Journal of business research : JBR
109
The journal of product & brand management
78
Journal of retailing and consumer services
73
The journal of brand management : an international journal
69
Journal of travel and tourism marketing
64
Tourism management : research, policies, practice
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
45
Asia Pacific journal of marketing and logistics
33
Cogent business & management
29
Tourism management perspectives : TMP
29
Journal of destination marketing & management
26
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
International journal of contemporary hospitality management
16
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
European journal of marketing
11
Journal of Islamic marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
The service industries journal
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Administrative Sciences : open access journal
9
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
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1
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
5
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
6
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
7
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
8
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
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