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subject:"Relationship marketing"
~isPartOf:"International marketing review"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Social web
Brand image
65
Markenimage
65
Consumer behaviour
53
Konsumentenverhalten
53
Brand management
41
Designation of origin
31
Herkunftsbezeichnung
31
International marketing
23
Internationales Marketing
23
Brand
21
Markenartikel
20
Country of origin
11
Rules of origin
9
Ursprungsregeln
9
Brand equity
6
China
5
Comparison
5
Country-of-origin
5
Einzelhandel
5
Globalisierung
5
Globalization
5
Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Retail trade
5
Vergleich
5
Beziehungsmarketing
4
Country image
4
Emerging economies
4
Global brands
4
Multinationales Unternehmen
4
Schwellenländer
4
Transnational corporation
4
Brand loyalty
3
Consumer animosity
3
Corporate Social Responsibility
3
Corporate reputation
3
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Article
41
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41
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English
41
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Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Ampuero-Canellas, Olga
1
Ang, Tyson
1
Arli, Denni
1
Balabanis, George
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battisti, Enrico
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Bhattacharjee, Debashree Roy
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Castellano, Sylvaine
1
Christodoulides, George
1
Chu, Kyounghee
1
Chuang, Cheng-Min
1
Cleveland, Mark
1
Cowan, Kirsten
1
D'Antone, Simona
1
Dabija, Dan Cristian
1
De Meulenaer, Sarah
1
Del Giudice, Manlio
1
Dens, Nathalie
1
Diallo, Mbaye Fall
1
Diamantopoulos, Adamantios
1
Fastoso, Fernando
1
Formisano, Marcello
1
Gao, Ying
1
Garrett, Tony C.
1
Grappio, Silvia
1
Gregory, Gary
1
Gupta, Narain
1
Guzman, Francisco
1
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Published in...
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International marketing review
Journal of business research : JBR
377
The journal of brand management : an international journal
287
The journal of product & brand management
283
Journal of retailing and consumer services
177
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
77
Journal of marketing communications
69
International journal of hospitality management
66
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
57
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Cogent business & management
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
Tourism management : research, policies, practice
48
International journal of internet marketing and advertising : IJIMA
44
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
44
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
Journal of marketing
41
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
39
European journal of marketing
35
Journal of Islamic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
International journal of advertising : the review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
41
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1
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
2
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
3
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
4
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
5
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
6
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
7
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
8
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
9
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
10
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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