Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Year of publication: |
2023
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Authors: | Han, C. M. ; Nam, Hyojin ; Swanepoel, Danielle |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 6, p. 1297-1324
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Subject: | Brand trust | Perceived brand localness | Social identity theory | Southeast Asia | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vertrauen | Confidence | Markenimage | Brand image | Südostasien | Markenartikel | Brand | Asien | Asia | Persönlichkeitspsychologie | Personality psychology |
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