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subject:"Relationship marketing"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~person:"Khamitov, Mansur"
~person:"MacInnis, Deborah J."
~subject:"Experiment"
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Khamitov, Mansur
MacInnis, Deborah J.
Folkes, Valerie S.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Handbook of brand relationships
2
Foundations and trends in marketing : FTMKT
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
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The journal of brand management : an international journal
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Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Rotman, Jeff D.
;
Khamitov, Mansur
;
Connors, Scott
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
2
,
pp. 353-361
Persistent link: https://www.econbiz.de/10011858725
Saved in:
2
Humanizing brands : when brands seem to be like me, part of me, and in a relationship with me
MacInnis, Deborah J.
;
Folkes, Valerie S.
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
3
,
pp. 355-374
Persistent link: https://www.econbiz.de/10011739830
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