Lie, cheat, and steal : how harmful brands motivate consumers to act unethically
Jeff D. Rotman, Mansur Khamitov, Scott Connors
| Year of publication: |
April 2018
|
|---|---|
| Authors: | Rotman, Jeff D. ; Khamitov, Mansur ; Connors, Scott |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 2, p. 353-361
|
| Subject: | Harmfulness | Unethical behavior | Consumer cheating | Brand punishment | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ethik | Ethics | Experiment | Betrug | Fraud | Markenimage | Brand image | Markenartikel | Brand | Unternehmensethik | Business ethics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011858725