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subject:"Relationship marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Brand image
Markenimage
333
Consumer behaviour
296
Konsumentenverhalten
296
Brand management
228
Markenführung
228
Brand
120
Markenartikel
119
Beziehungsmarketing
80
Advertising effects
53
Werbewirkung
53
Social Web
47
Social web
47
Einzelhandel
45
Retail trade
45
Internet marketing
42
Online-Marketing
42
Customer satisfaction
30
Kundenzufriedenheit
30
Online retailing
26
Online-Handel
26
Advertising
25
Luxury goods
24
Luxusgüter
24
Werbung
23
Brand loyalty
22
Confidence
21
Markentreue
21
Vertrauen
21
Designation of origin
19
Herkunftsbezeichnung
19
Viral marketing
19
Virales Marketing
19
Corporate reputation
18
Firmenimage
18
Marketing management
17
Marketingmanagement
17
Emotion
16
Handelsmarke
16
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333
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1
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1
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English
333
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Lombart, Cindy
5
Louis, Didier
4
Loureiro, Sandra Maria Correia
4
Park, Jungkun
4
Anselmsson, Johan
3
Baumann, Chris
3
Chrysochou, Polymeros
3
Dawes, John
3
Japutra, Arnold
3
Kumar, Vikas
3
Laroche, Michel
3
Liu, Chih-Hsing
3
Ngo, Liem Viet
3
Prentice, Catherine
3
Richard, Marie-Odile
3
Rita, Paulo
3
Schultz, Don E.
3
Tran, Trang P.
3
Al Shurideh, Muhammad
2
Anabila, Peter
2
Anesbury, Zachary
2
Block, Martin P.
2
Bozkurt, Sıddık
2
Burt, Steven
2
Byun, Sang-Eun
2
Casidy, Riza
2
Cheah, Isaac
2
Chi, Ting
2
Cliquet, Gérard
2
Coelho, Pedro Simões
2
Cuny, Caroline
2
Das, Gopal
2
Daucé, Bruno
2
Dhir, Amandeep
2
Dwivedi, Abhishek
2
Eberle, Luciene
2
Ekinci, Yuksel
2
Errajaa, Karim
2
Eugene Cheng-xi Aw
2
Fazal-e-Hasan, Syed
2
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Journal of marketing communications
Journal of retailing and consumer services
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
333
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333
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
6
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
7
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
10
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
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