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subject:"Relationship marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenführung"
~subject:"Social web"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Markenführung
Social web
Brand image
51
Markenimage
51
Brand management
44
Consumer behaviour
42
Konsumentenverhalten
42
Brand
18
Markenartikel
18
Advertising effects
16
Werbewirkung
16
Beziehungsmarketing
14
Internet marketing
14
Online-Marketing
14
Social Web
14
Advertising
6
Werbung
6
Emotion
5
Marketing management
5
Marketingmanagement
5
Green marketing
4
Viral marketing
4
Virales Marketing
4
brand equity
4
purchase intention
4
social media
4
Öko-Marketing
4
Brand loyalty
3
Customer satisfaction
3
Destination management
3
Destinationsmanagement
3
Environmental consciousness
3
Instagram
3
Kundenzufriedenheit
3
Markentreue
3
Sponsoring
3
Sponsorship
3
Sustainable product
3
Tourism marketing
3
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Bang Nguyen Viet
2
Loureiro, Sandra Maria Correia
2
Yang, Jing
2
Ababneh, Bashar
1
Abbas, Syed Mudasser
1
Abratt, Russell
1
Aburumman, Asad
1
Al Qeed, Marzouq Ayed
1
Aljarah, Ahmad
1
Amjad, Fiza
1
Anghelcev, George
1
Aslam, Madiha
1
Bae, Mikyeung
1
Bahtiar Mohamad
1
Baig, Sajjad Ahmad
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Castrillon Paque, Victor
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Durif, Fabien
1
Escandon-Barbosa, Diana
1
Fayed, Abeer Elsayed
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Gillani, Syed Hussain Mustafa
1
Goyal, Anita
1
Grappe, Cindy G.
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Guèvremont, Amélie
1
Harmon-Kizer, Tracy
1
Hazari, Sunil
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Huang, Jianping
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Huang, Yan
1
Ibrahim, Blend
1
Jacob, Isaac
1
Jamshidi, Dariyoush
1
Jeon, Minhee
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
377
The journal of brand management : an international journal
287
The journal of product & brand management
283
Journal of retailing and consumer services
177
European journal of marketing : EJM
79
Asia Pacific journal of marketing and logistics
77
Psychology & marketing
77
Journal of marketing communications
69
International journal of hospitality management
66
Marketing intelligence & planning
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
57
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of international consumer marketing
50
Cogent business & management
49
Journal of travel and tourism marketing
49
Marketing letters : a journal of research in marketing
48
Tourism management : research, policies, practice
48
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
Journal of the Academy of Marketing Science
43
The IUP journal of brand management : IJBRM
43
The journal of consumer marketing
43
Journal of global marketing
42
International marketing review
41
Journal of marketing
41
Journal of marketing management : MM
41
International journal of consumer studies
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of promotion management : JPM
39
European journal of marketing
35
Journal of Islamic marketing
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
International journal of advertising : the review of marketing communications
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
International journal of contemporary hospitality management
28
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ECONIS (ZBW)
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
5
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
6
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
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7
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
8
Destination marketing and domestic tourist satisfaction : the intervening effect of customer-based destination brand equity
Matiza, Tafadzwa
;
Slabbert, Elmarie
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 302-331
Persistent link: https://www.econbiz.de/10014447616
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9
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
10
Brand storytelling on websites : the role of empathy on repurchase intentions for PCs and smartphones
Kato, Takumi
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10013483012
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