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subject:"Relationship marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Holiday behaviour"
~subject:"Marketingmanagement"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Marketingmanagement
Brand image
68
Markenimage
68
Brand management
53
Consumer behaviour
53
Konsumentenverhalten
53
Markenführung
53
Brand
29
Markenartikel
29
Beziehungsmarketing
19
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing management
9
Social Web
7
Social web
7
Internet marketing
6
Online-Marketing
6
brand equity
5
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Designation of origin
4
Herkunftsbezeichnung
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Personality psychology
4
Persönlichkeitspsychologie
4
Sportmarketing
4
Sports marketing
4
brand loyalty
4
Advertising effects
3
Competitive advantage
3
Dienstleistungsqualität
3
Emotion
3
Football
3
Fußball
3
India
3
Indien
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English
27
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Japutra, Arnold
3
Johnson, Lester W.
2
Leckie, Civilai
2
Simkin, Lyndon
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Almubarak, Alanoud F.
1
Amawate, Vibhas
1
Andriopoulos, Constantine
1
Anees-ur-Rehman, Muhammad
1
Apostolos, Giovanis
1
Banerjee, Shubhomoy
1
Bertschy, Marjorie
1
Burke, Sandra J.
1
Casselman, R. Mitch
1
Davari, Arezoo
1
Deb, Madhurima
1
Desbordes, Michel
1
Ekinci, Yuksel
1
Ekinici, Yuksel
1
Fabrize, Robert
1
Fernandes, Teresa
1
Gaganpreet Singh
1
Gotsi, Manto
1
Goyal, Anita
1
Hirvonen, Saku
1
Horbel, Chris
1
Javed, Mansoor
1
Johnston, Wesley James
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Kaushik, Arun Kumar
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Ketron, Seth
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Konstantoulaki, Kleopatra
1
Kostopoulos, Ioannis
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Kumar, Vikas
1
Laukkanen, Tommi
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Lin, Jialing
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Lobo, Antonio
1
Lohan, Amanish
1
Lopez, Carmen
1
Martin, Brett
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Journal of strategic marketing
Journal of business research : JBR
136
The journal of product & brand management
95
The journal of brand management : an international journal
82
Journal of retailing and consumer services
77
Journal of travel and tourism marketing
64
Tourism management : research, policies, practice
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
46
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
33
European journal of marketing : EJM
31
Tourism management perspectives : TMP
29
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of destination marketing & management
26
Psychology & marketing
25
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Journal of marketing communications
21
International journal of internet marketing and advertising : IJIMA
20
Marketing intelligence & planning
20
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
19
Journal of promotion management : innovations in planning and applied research
19
International journal of contemporary hospitality management
17
Journal of the Academy of Marketing Science
16
European journal of marketing
14
Journal of marketing
14
Journal of vacation marketing
14
Tourism analysis : an interdisciplinary tourism & hospitality journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
SpringerLink / Bücher
13
Journal of business ethics : JOBE
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Journal of vacation marketing : an international journal
12
European research studies
11
Global business review
11
International review on public and non-profit marketing
11
Journal of Islamic marketing
11
Journal of global marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
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ECONIS (ZBW)
27
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
6
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
Saved in:
7
The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
8
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
9
Brand identity dynamics : reinforcement or destabilisation of a sport brand identity through the introduction of esports?
Mühlbacher, Hans
;
Bertschy, Marjorie
;
Desbordes, Michel
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 421-442
Persistent link: https://www.econbiz.de/10013370887
Saved in:
10
CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima
;
Sharma, Vinay Kumar
;
Amawate, Vibhas
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
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