Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Year of publication: |
2022
|
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Authors: | Oliveira, Marta ; Fernandes, Teresa |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 4, p. 389-407
|
Subject: | brand Image | brand Loyalty | brand self-expressiveness | consumer involvement | Luxury brands | social media brand engagement | Social Web | Social web | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty |
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