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subject:"Relationship marketing"
~person:"Abedzadeh, Najmeh"
~person:"Grosso, Monica"
~subject:"Data collection"
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Abedzadeh, Najmeh
Grosso, Monica
Fader, Peter
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Plangger, Kirk
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Friedrich, Ina
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Kuusela, Hannu
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Handbook of research on retailer-consumer relationship development
1
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
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2
Using CLV for modelling churn and customer retention
Abedzadeh, Najmeh
;
Nematbakhsh, MohammadAli
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009699817
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