Using CLV for modelling churn and customer retention
Year of publication: |
2012
|
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Authors: | Abedzadeh, Najmeh ; Nematbakhsh, MohammadAli |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 5.2012, 2, p. 128-146
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundendaten | Customer data | Data Mining | Data mining | Iran |
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