//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~person:"Chen, Annie Huiling"
~person:"Rangarajan, Deva"
~subject:"Verkaufspersonal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Strategischer Erfolgsfaktor"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Verkaufspersonal
Beziehungsmarketing
6
Erfolgsfaktor
6
Success factor
6
Innovation
3
Marketing management
3
Marketingmanagement
3
Innovation management
2
Innovationsmanagement
2
Knowledge-based control
2
Management
2
Market orientation
2
New product development
2
New product sales performance
2
Produktentwicklung
2
Salespeople
2
Salesperson's innovativeness
2
Selling
2
Verkauf
2
Ambidextrous organization
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business-to-business marketing
1
Consumer behaviour
1
Customer Health
1
Customer Retention
1
Customer Success Management
1
Customer integration
1
Customer value
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenwert
1
Lieferantenmanagement
1
Marketing Metrics
1
Modularisierung
1
Modularity
1
Organisationale Ambidextrie
1
Relationship Marketing
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chen, Annie Huiling
Rangarajan, Deva
Homburg, Christian
12
Ahearne, Michael
6
Dannenberg, Holger
6
Wirtz, Bernd W.
6
Zupancic, Dirk
6
Dixon, Matthew
5
Keuper, Frank
5
Riekhof, Hans-Christian
5
Bolander, Willy
4
Hennig-Thurau, Thorsten
4
Hippner, Hajo
4
Hochstein, Bryan
4
Kleinaltenkamp, Michael
4
Lorimer, Sally E.
4
Plouffe, Christopher R.
4
Sinha, Prabhakant
4
Toman, Nicholas
4
Wilde, Klaus D.
4
Zoltners, Andris A.
4
Adamson, Brent
3
Fargel, Tim
3
Fürst, Andreas
3
Greve, Goetz
3
Heinemann, Gerrit
3
Huber, Frank
3
Hughes, Douglas E.
3
Kreutzer, Ralf T.
3
Link, Jörg
3
Lütje, Sebastian
3
Müller, Michael
3
Prohl-Schwenke, Katharina
3
Rapp, Adam
3
Ringle, Günther
3
Sahay, Dharmendra
3
Schallmo, Daniel
3
Schäfer, Heiko
3
Schüller, Anne M.
3
Seidl, Franziska
3
Shastri, Arun
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Rutgers business review
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
3
One approach to repeat business : "customer success managers"
Gelb, Betsy D.
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Rutgers business review
5
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012390031
Saved in:
4
An industry/academic perspective on customer success management
Hochstein, Bryan
;
Rangarajan, Deva
;
Mehta, Nick
; …
- In:
Journal of service research
23
(
2020
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012183552
Saved in:
5
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Huang-Peng
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
Saved in:
6
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling
;
Peng, Norman
;
Hung, Kuang-Peng
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->