Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Bryan Hochstein, Nawar N. Chaker, Deva Rangarajan, Duane Nagel, and Nathaniel N. Hartmann
| Year of publication: |
2021
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|---|---|
| Authors: | Hochstein, Bryan ; Chaker, Nawar N. ; Rangarajan, Deva ; Nagel, Duane ; Hartmann, Nathaniel N. |
| Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 24.2021, 4, p. 601-621
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| Subject: | customer success management | modular sales process | modularity | retention | service-sales interface | structural ambidexterity | value | value creation | Betriebliche Wertschöpfung | Value creation | Modularisierung | Modularity | Beziehungsmarketing | Relationship marketing | Organisationale Ambidextrie | Ambidextrous organization | Kundenintegration | Customer integration | Erfolgsfaktor | Success factor | Kundenwert | Customer value | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1094670521997565 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012662587