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subject:"Relationship marketing"
~subject:"Bremen"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Relationship marketing
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Customer data
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Baetzgen, Andreas
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Consumer information systems and relationship management : design, implementation, and use
1
E-marketing ; Vol. 1
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ECONIS (ZBW)
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Brand experience : an jedem Touchpoint auf den Punkt begeistern
Baetzgen, Andreas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10014010034
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The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
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3
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
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2012
Persistent link: https://www.econbiz.de/10009575371
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