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subject:"Relationship marketing"
~subject:"Datenanalyse"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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Search: subject_exact:"Kundeninformationssystem"
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Relationship marketing
Datenanalyse
Customer data
71
Kundendaten
71
Data protection
28
Datenschutz
28
Beziehungsmarketing
26
Consumer behaviour
20
Konsumentenverhalten
20
Data Mining
12
Data mining
12
Big Data
8
Computer-assisted marketing
8
Data security
8
Datensicherheit
8
IT-gestütztes Marketing
8
USA
8
United States
8
Online-Marketing
7
Customer analysis
6
E-commerce
6
Electronic Commerce
6
Kundenanalyse
6
Big data
5
Business model
5
Einzelhandel
5
Geschäftsmodell
5
Preisdifferenzierung
5
Price discrimination
5
Retail trade
5
Data quality
4
Datenqualität
4
Deutschland
4
Germany
4
Internet marketing
4
Marketing management
4
Marketingmanagement
4
Privacy
4
Theorie
4
Theory
4
Aggregation
3
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12
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1
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Article
26
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2
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Article in journal
Ratgeber
Aufsatz in Zeitschrift
26
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10
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10
Collection of articles of several authors
7
Hochschulschrift
7
Sammelwerk
7
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5
Non-commercial literature
5
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5
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3
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3
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English
26
German
2
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Plangger, Kirk
3
Braun, Gabriele
2
Kuusela, Hannu
2
Montecchi, Matteo
2
Saarijärvi, Hannu
2
Schwarz, Torsten
2
Abbasi, Ahmed
1
Abedzadeh, Najmeh
1
Becker, Jan U.
1
Bellenger, Danny N.
1
Cheng, Julian Ming Sung
1
Cui, Geng
1
Do, Ben-Roy
1
Dobolyi, David
1
Dukes, Anthony
1
Fader, Peter
1
Gimpel, Henner
1
Grönroos, Christian
1
Gupta, Sachin
1
Hallikainen, Heli
1
Harfie, Bruce G. S.
1
Heffner, Mike
1
Jagpal, Sharan
1
Jai, Tun-Min
1
Jerath, Kinshuk
1
Johnston, Wesley J.
1
Kannan, P. K.
1
King, Nancy J.
1
Kitchens, Brent
1
Kleindienst, Dominikus
1
Krairit, Donyaprueth
1
Laukkanen, Tommi
1
Lehmann, Donald R.
1
Lehrer, Christiane
1
Li, Jingjing
1
Li, Shaobo
1
Lin, Marta Yuan-Chen
1
Marder, Ben
1
Martens, Tobias von
1
Messenger, Steve
1
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marketing-Börse GmbH
1
Published in...
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Electronic markets : the international journal on networked business
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business information systems : IJBIS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business horizons
1
European journal of operational research : EJOR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of digital banking
1
Journal of retailing and consumer services
1
Leitfaden
1
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The international review of retail, distribution and consumer research
1
The journal of high technology management research
1
The journal of services marketing
1
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ECONIS (ZBW)
28
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28
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1
Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Personalization from customer data aggregation using list price
Xu, Zibin
;
Dukes, Anthony
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 960-980
Persistent link: https://www.econbiz.de/10012878197
Saved in:
3
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing : self-control as a moderator
Lin, Marta Yuan-Chen
;
Do, Ben-Roy
;
Nguyen, Tessa Tien
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013277433
Saved in:
4
Thinking beyond privacy calculus : investigating reactions to customer surveillance
Plangger, Kirk
;
Montecchi, Matteo
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 32-44
Persistent link: https://www.econbiz.de/10012288967
Saved in:
5
Innovation, insight and trust : customer experience excellence delivered responsibly in a digital world
Heffner, Mike
;
Mettrick, Guy
- In:
Journal of digital banking
4
(
2020
)
4
,
pp. 351-363
Persistent link: https://www.econbiz.de/10012305074
Saved in:
6
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
7
The upside of data privacy : delighting customers by implementing data privacy measures
Gimpel, Henner
;
Kleindienst, Dominikus
;
Nüske, Niclas
; …
- In:
Electronic markets : the international journal on …
28
(
2018
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012003982
Saved in:
8
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
9
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Saved in:
10
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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