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subject:"Relationship marketing"
~subject:"Fuzzy-Set-Theorie"
~subject:"Spezialkleidung"
~type_genre:"Book section"
~type_genre:"Case study"
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Relationship marketing
Fuzzy-Set-Theorie
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Customer data
45
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10
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7
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7
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Consumer information systems and relationship management : design, implementation, and use
1
E-marketing ; Vol. 1
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on retailer-consumer relationship development
1
Performance measurement and management control : measuring and rewarding performance
1
The Routledge companion to digital consumption
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Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
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2
Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
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3
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
4
Self-disclosure
Weijo, Henri
- In:
The Routledge companion to digital consumption
,
(pp. 346-355)
.
2013
Persistent link: https://www.econbiz.de/10009690720
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5
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
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6
Erfolgreiche Einführung von CRM
Helmke, Stefan
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10014546738
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7
Datenschutzrechtliche Aspekte bei CRM-Systemen
Wirth, Stephan
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2013
Persistent link: https://www.econbiz.de/10014546740
Saved in:
8
CRM in der Praxis : die Auswahl des passenden CRM ist gar nicht so einfach
Schwemin, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 341-359)
.
2013
Persistent link: https://www.econbiz.de/10014546744
Saved in:
9
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
10
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
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