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subject:"Ressourcenorientierter Ansatz"
~person:"Ahsan Naeem Lone"
~person:"Alarcón-Del Amo, Maria del Carmen"
~subject:"value co-creation"
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Ressourcenorientierter Ansatz
value co-creation
Beziehungsmarketing
2
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Service-Dominant Logic
2
Service-dominant logic
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Agency-client relationships
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moderation effects
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multi-group
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pro-social behaviour
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service dominant-logic
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service-dominant logic (S-D logic)
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social identity theory
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Ahsan Naeem Lone
Alarcón-Del Amo, Maria del Carmen
Edvardsson, Bo
4
Hilton, Toni
4
Hughes, Tim
3
Alexander Joseph Ibnu Wibowo
2
Colurcio, Maria
2
Daunt, Kate L.
2
Gudergan, Siegfried
2
Hardyman, Wendy
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Horbel, Chris
2
Kitchener, Martin
2
Lusch, Robert F.
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Mele, Cristina
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Popp, Bastian
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2
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Zhao, Xiande
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Ackfeldt, Anna-Lena
1
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Akaka, M. A.
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International journal of business environment : IJBE
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
2
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The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation
Salas-Paramo, Jairo
;
Escandon-Barbosa, Diana
; …
- In:
International journal of business environment : IJBE
12
(
2021
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10012694594
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2
Social media agencies and clients : a resource integration approach
Ahsan Naeem Lone
;
Mohd-Any, Amrul Asraf
;
Noor Akma Mohd …
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 369-394
Persistent link: https://www.econbiz.de/10012802198
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