Social media agencies and clients : a resource integration approach
Year of publication: |
2021
|
---|---|
Authors: | Ahsan Naeem Lone ; Mohd-Any, Amrul Asraf ; Noor Akma Mohd Salleh |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 28.2021, 4, p. 369-394
|
Subject: | Agency-client relationships | resource integration | service-dominant logic (S-D logic) | shared operant resources | social media | Social Web | Social web | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view |
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