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subject:"Retail trade"
~person:"Aydinli, Aylin"
~person:"Chugan, Pawan K."
~person:"Herrmann, Andreas"
~person:"Malik, Garima"
~subject:"Indien"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Merchandising"
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Subject
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Retail trade
Indien
Konsumentenverhalten
Theorie
Sales promotion
14
Verkaufsförderung
14
Advertisement
7
Advertising
7
Advertising effects
7
Consumer behaviour
7
FMCG
7
India
7
Ländliche Entwicklung
7
Ländlicher Raum
7
Rural
7
Rural area
7
Rural development
7
Werbewirkung
7
Werbung
7
Opinion Leader
6
Marketing management
5
Marketingmanagement
5
Preismanagement
3
Pricing strategy
3
Ladengestaltung
2
Store design
2
Theory
2
price promotion
2
Abfallvermeidung
1
Advertising music
1
Aromastoff
1
Automotive industry
1
Brand
1
Conditional discounts
1
Decision under uncertainty
1
Emotion
1
Entscheidung unter Unsicherheit
1
Flavour
1
Food
1
Food consumption
1
Food price
1
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All
Free
1
Undetermined
1
Type of publication
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Article
14
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
14
Hochschulschrift
1
Thesis
1
Language
All
English
13
German
1
Author
All
Aydinli, Aylin
Chugan, Pawan K.
Herrmann, Andreas
Malik, Garima
Jain, Amit
7
Kukar-Kinney, Monika
6
Rajagopal
6
Breugelmans, Els
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Monroe, Kent B.
5
Xia, Lan
5
Bertini, Marco
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Gedenk, Karen
4
Gierl, Heribert
4
Natter, Martin
4
Neslin, Scott A.
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sinitsyn, Maxim
4
Sivakumaran, Bharadhwaj
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Barone, Michael J.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Cheng, T. C. E.
3
Choi, Sungchul
3
Czerniachowska, Kateryna
3
Fildes, Robert
3
Foubert, Bram
3
González-Benito, Óscar
3
Grewal, Dhruv
3
Guha, Abhijit
3
Ieva, Marco
3
Jang, Soocheong
3
Kaiser, Harry M.
3
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Published in...
All
International journal of economic issues : IJEI
5
Journal of retailing
2
Economics & finance notes
1
International economics & finance journal : (IEFJ)
1
Journal of business economics : JBE
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Marketing letters : a journal of research in marketing
1
The IUP journal of marketing management : IJMM
1
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ECONIS (ZBW)
14
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1
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10
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14
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1
Does cash really mean trash? : an empirical investigation into the effect of retailer price promotions on household food waste
Lin, Arjen van
;
Aydinli, Aylin
;
Bertini, Marco
;
Herpen, …
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 663-682
Persistent link: https://www.econbiz.de/10014444175
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
12
(
2019
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10012429851
Saved in:
4
"Impact of T.V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International economics & finance journal : (IEFJ)
13
(
2018
)
1
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011989401
Saved in:
5
Impact of T.V. advertisement and sales promotion on FMCG in rural India
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
10
(
2017
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10011925112
Saved in:
6
"Impact of T. V. Advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
9
(
2016
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10011645683
Saved in:
7
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
Economics & finance notes
5
(
2016
)
1/2
,
pp. 81-86
Persistent link: https://www.econbiz.de/10011645785
Saved in:
8
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
8
(
2015
)
2
,
pp. 79-84
Persistent link: https://www.econbiz.de/10011453705
Saved in:
9
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
10
"Impact of T. V. advertisement and sales promotion on FMCG in rural India"
Malik, Garima
;
Jain, Amit
- In:
International journal of economic issues : IJEI
6
(
2013
)
2
,
pp. 171-176
Persistent link: https://www.econbiz.de/10010193798
Saved in:
1
2
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