Price promotion for emotional impact
Year of publication: |
2014
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Authors: | Aydinli, Aylin ; Bertini, Marco ; Lambrecht, Anja |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 4, p. 80-96
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Subject: | price promotion | pricing | dual-system theories | product choice | asymmetric brand switching | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Emotion |
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