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subject:"Retail trade"
~person:"Gedenk, Karen"
~subject:"Werbewirkung"
~type_genre:"Book section"
~type_genre:"Thesis"
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
1
Retailing in the 21st century : current and future trends
1
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ECONIS (ZBW)
2
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Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
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2
Die Wirkung von Multi-Item-Promotions auf Markenwahl und Kaufmenge
Gedenk, Karen
;
Mahler, Uta Sabine
- In:
Quantitative Marketingforschung in Deutschland : …
,
(pp. 15-32)
.
2005
Persistent link: https://www.econbiz.de/10003289137
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