Sales promotion
Year of publication: |
2010
|
---|---|
Authors: | Gedenk, Karen ; Neslin, Scott A. ; Ailawadi, Kusum L. |
Published in: |
Retailing in the 21st century : current and future trends. - Berlin : Springer, ISBN 3-540-72001-4. - 2010, p. 393-407
|
Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Handelsmanagement | Retail management |
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