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subject:"Retail trade"
~person:"Königsfeld, Jerome Alexander"
~person:"Walker, Patricia H."
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Search: subject_exact:"Merchandising"
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Retail trade
Einzelhandel
2
Sales promotion
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Verkaufsförderung
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Computer-assisted marketing
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Königsfeld, Jerome Alexander
Walker, Patricia H.
Capriello, Antonella
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Riboldazzi, Sabina
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Bauer, Hans H.
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Cohen, Maxime C.
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Harvard business review on retailing and merchandising
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ECONIS (ZBW)
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Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
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Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
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