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subject:"Retail trade"
~person:"Lutzky, Christian"
~person:"Villas-Boas, Sofia"
~subject:"Theorie"
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Retail trade
Theorie
Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
6
Konsumentenverhalten
6
Theory
6
Markentreue
4
Estimation
3
Schätzung
3
Advertising effects
2
Alkoholfreies Getränk
2
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Brand loyalty
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Consumer goods marketing
2
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Germany
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Learning process
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Non-alcoholic beverage
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Retail price
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English
4
German
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Lutzky, Christian
Villas-Boas, Sofia
Kind, Hans Jarle
8
Foros, Øystein
7
Ailawadi, Kusum L.
5
Gedenk, Karen
5
Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Rudanko, Leena
4
Behe, Bridget K.
3
Breugelmans, Els
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
3
Görtz, Gunnar
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Khouja, Moutaz
3
Kleinaltenkamp, Michael
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Perakis, Georgia
3
Redler, Jörn
3
Sand, Jan Yngve
3
Sinitsyn, Maxim
3
Tenn, Steven
3
Varley, Rosemary
3
Vikander, Nick
3
Wiebach, Nicole
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Agrawal, Anil Kumar
2
Alston, Julian Mark
2
Altamirano, Nelson
2
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CUDARE working paper series
2
Gabler Edition Wissenschaft
2
International journal of industrial organization
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
6
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1
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
-
2007
Persistent link: https://www.econbiz.de/10003719838
Saved in:
2
Learning, forgetting, and sales
Villas-Boas, Sofia
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718989
Saved in:
3
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
- In:
International journal of industrial organization
26
(
2008
)
6
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10003801909
Saved in:
4
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438982
Saved in:
5
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
6
Kaufakzeleration bei konsumentengerichteter Verkaufsförderung
Lutzky, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515594
Saved in:
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