Decomposition of the sales impact of promotion-induced stockpiling
Year of publication: |
2007
|
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Authors: | Ailawadi, Kusum L. ; Gedenk, Karen ; Lutzky, Christian ; Neslin, Scott A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 3, p. 450-467
|
Subject: | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Theorie | Theory |
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