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subject:"Retail trade"
~person:"Redler, Jörn"
~person:"Villas-Boas, Sofia"
~subject:"Theorie"
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Retail trade
Theorie
Sales promotion
9
Verkaufsförderung
9
Consumer behaviour
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5
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4
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3
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Retail price
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Adaptive selling
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Redler, Jörn
Villas-Boas, Sofia
Kind, Hans Jarle
8
Foros, Øystein
7
Ailawadi, Kusum L.
5
Gedenk, Karen
5
Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Gázquez-Abad, Juan Carlos
4
Natter, Martin
4
Rajagopal
4
Rudanko, Leena
4
Behe, Bridget K.
3
Breugelmans, Els
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
3
Görtz, Gunnar
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Khouja, Moutaz
3
Kleinaltenkamp, Michael
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Lutzky, Christian
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Perakis, Georgia
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Sand, Jan Yngve
3
Sinitsyn, Maxim
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Tenn, Steven
3
Varley, Rosemary
3
Vikander, Nick
3
Wiebach, Nicole
3
Ziliani, Cristina
3
Abril Barrie, Carmen
2
Agrawal, Anil Kumar
2
Alston, Julian Mark
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Altamirano, Nelson
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CUDARE working paper series
2
Handelsforschung
1
International journal of industrial organization
1
Review of managerial science : RMS
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
6
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1
Re-designing adaptive selling strategies : the role of different types of shopping companions
Scholz, Tobias M.
;
Redler, Jörn
;
Pagel, Sven
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
Saved in:
2
Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands
Redler, Jörn
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 36-44
Persistent link: https://www.econbiz.de/10011783475
Saved in:
3
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
-
2007
Persistent link: https://www.econbiz.de/10003719838
Saved in:
4
Learning, forgetting, and sales
Villas-Boas, Sofia
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718989
Saved in:
5
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
- In:
International journal of industrial organization
26
(
2008
)
6
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10003801909
Saved in:
6
Produkt- und markenspezifischer Einsatz von Zweitplatzierungen : theoretische Grundlagen und empirische Ergebnisse
Esch, Franz-Rudolf
;
Redler, Jörn
- In:
Handelsforschung
17
(
2003
),
pp. 147-169
Persistent link: https://www.econbiz.de/10001728873
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