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subject:"Retail trade"
~person:"Villas-Boas, Sofia"
~subject:"Brand management"
~subject:"Lernende Organisation"
~subject:"Loyalty program"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Retail trade
Brand management
Lernende Organisation
Loyalty program
Theorie
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
3
Konsumentenverhalten
3
Theory
3
Alkoholfreies Getränk
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand loyalty
2
Einzelhandelspreis
2
Learning process
2
Lernprozess
2
Markenartikel
2
Markenführung
2
Markenimage
2
Markentreue
2
Non-alcoholic beverage
2
Relationship marketing
2
Retail price
2
Salespeople
2
Selling
2
USA
2
United States
2
Verkauf
2
Verkaufspersonal
2
Learning
1
Learning organization
1
Lernen
1
Operations Research
1
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1
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1
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3
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3
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3
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English
5
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Villas-Boas, Sofia
Bijmolt, Tammo H. A.
6
Kind, Hans Jarle
5
Breugelmans, Els
4
Foros, Øystein
4
Perloff, Jeffrey M.
4
Verhoef, Peter C.
4
Ailawadi, Kusum L.
3
Arora, Neeraj
3
Behe, Bridget K.
3
Czerniachowska, Kateryna
3
Fildes, Robert
3
Gázquez-Abad, Juan Carlos
3
Inderst, Roman
3
Khouja, Moutaz
3
Natter, Martin
3
Nordfält, Jens
3
Pandey, Neeraj
3
Qiu, Chun
3
Rajagopal
3
Sigué, Simon Pierre
3
Sinitsyn, Maxim
3
Wiebach, Nicole
3
Abril Barrie, Carmen
2
Agrawal, Anil Kumar
2
Alston, Julian Mark
2
Avdulaj, Jonida
2
Aydinli, Aylin
2
Bech-Larsen, Tino
2
Berck, Peter
2
Bertini, Marco
2
Biswas, Abhijit
2
Bogomolova, Svetlana
2
Brown, Jennifer
2
Chen, Youhua
2
Cheng, T. C. E.
2
Cohen-Hillel, Tamar
2
Dewani, Prem Prakash
2
Diels, Jana Luisa
2
Dorotic, Matilda
2
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CUDARE working paper series
3
International journal of industrial organization
1
Journal of agricultural & food industrial organization
1
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ECONIS (ZBW)
5
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1
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
-
2007
Persistent link: https://www.econbiz.de/10003719838
Saved in:
2
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
3
Learning, forgetting, and sales
Villas-Boas, Sofia
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718989
Saved in:
4
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
- In:
International journal of industrial organization
26
(
2008
)
6
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10003801909
Saved in:
5
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
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