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subject:"Retail trade"
~person:"Villas-Boas, Sofia"
~subject:"Sales promotion"
~subject:"Theorie"
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Retail trade
Sales promotion
Theorie
Verkaufsförderung
6
Consumer behaviour
3
Konsumentenverhalten
3
Theory
3
Alkoholfreies Getränk
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand loyalty
2
Brand management
2
Einzelhandelspreis
2
Learning process
2
Lernprozess
2
Markenartikel
2
Markenführung
2
Markenimage
2
Markentreue
2
Non-alcoholic beverage
2
Relationship marketing
2
Retail price
2
Salespeople
2
Selling
2
USA
2
United States
2
Verkauf
2
Verkaufspersonal
2
Learning
1
Learning organization
1
Lernen
1
Lernende Organisation
1
Operations Research
1
Operations research
1
Preismanagement
1
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3
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English
6
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Villas-Boas, Sofia
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
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CUDARE working paper series
3
International journal of industrial organization
1
Journal of agricultural & food industrial organization
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
6
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1
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
-
2007
Persistent link: https://www.econbiz.de/10003719838
Saved in:
2
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
3
Learning, forgetting, and sales
Villas-Boas, Sofia
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718989
Saved in:
4
Learning, forgetting, and sales
Villas-Boas, Sofia
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
54
(
2008
)
11
,
pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
Saved in:
5
Sales : tests of theories on causality and timing
Berck, Peter
;
Brown, Jennifer
;
Perloff, Jeffrey M.
; …
- In:
International journal of industrial organization
26
(
2008
)
6
,
pp. 1257-1273
Persistent link: https://www.econbiz.de/10003801909
Saved in:
6
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
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