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subject:"Retail trade"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Merchandising"
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Retail trade
Konsumentenverhalten
Theorie
Sales promotion
21
Verkaufsförderung
21
Consumer behaviour
7
Deutschland
5
Germany
5
Marketingmanagement
5
Produktmanagement
4
Sales-promotion
4
Theory
4
B-to-B-Marketing
3
Beziehungsmarketing
3
Business-to-business marketing
3
Einzelhandel
3
Investitionsgütermarketing
3
Lieferantenmanagement
3
Physical distribution
3
Preismanagement
3
Pricing strategy
3
Product management
3
Relationship marketing
3
Supplier relationship management
3
Vertrieb
3
Advertising
2
Advertising effects
2
Agrarprodukt
2
Agricultural product
2
Brand management
2
Business-to-Business-Marketing
2
Electronic Commerce
2
Management
2
Markenführung
2
Market research
2
Marketing
2
Marktforschung
2
USA
2
United States
2
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2
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14
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Sammelwerk
Article in journal
755
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755
Graue Literatur
60
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60
Arbeitspapier
49
Working Paper
49
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46
Book section
46
Hochschulschrift
34
Thesis
29
Collection of articles of several authors
14
Aufsatzsammlung
8
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4
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2
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2
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2
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2
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1
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English
10
German
4
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Kleinaltenkamp, Michael
3
Fam, Kim Shyan
2
Auerbach, Heiko
1
Barnier, Virginie De
1
Buchanan-Oliver, Margo
1
Ilmakunnas, Johanna
1
Kaiser, Harry M.
1
Königsfeld, Jerome Alexander
1
Loureiro, Sandra Maria Correia
1
Nies, Salome
1
Ortinau, David J.
1
Pepels, Werner
1
Plinke, Wulff
1
Seo, Yuri
1
Stobart, Jon
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Harvard Graduate School of Business Administration
1
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Journal of business research : JBR
2
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Ideas with impact
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : innovations in planning and applied research
1
Technischer Vertrieb
1
The Harvard business review paperback series
1
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ECONIS (ZBW)
14
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1
Promoting brand relationships
Loureiro, Sandra Maria Correia
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012179149
Saved in:
2
A taste for luxury in early modern Europe : display, acquisition and boundaries
Ilmakunnas, Johanna
(
ed.
);
Stobart, Jon
(
ed.
)
-
2018
-
Paperback edition
Persistent link: https://www.econbiz.de/10011959630
Saved in:
3
Special issue: Gaming
Seo, Yuri
(
ed.
);
Buchanan-Oliver, Margo
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011508906
Saved in:
4
Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander
-
2015
Persistent link: https://www.econbiz.de/10011750308
Saved in:
5
Special issue: Retailing evolution research
Ortinau, David J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008988837
Saved in:
6
Special issue: Marketing communications and consumer behahvior
Barnier, Virginie De
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008806378
Saved in:
7
Private label management
Nies, Salome
-
2009
Persistent link: https://www.econbiz.de/10003965284
Saved in:
8
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
9
Special issue on promotion through consumer information on food product credence attributes
Kaiser, Harry M.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10008859488
Saved in:
10
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
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