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subject:"Risiko"
type_genre:"Reprint"
~person:"Sheth, Jagdish N."
~subject:"USA"
~subject:"Welfare analysis"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbook"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
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2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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The early years: attitudes, brand loyalty, and perceived risk
Jacoby, Jacob
;
Holbrook, Morris B.
;
Buck, Meera J.
; …
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2015
Persistent link: https://www.econbiz.de/10011444678
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The multivariate revolution in marketing research
Sheth, Jagdish N.
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2009
Persistent link: https://www.econbiz.de/10003794433
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