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subject:"Risiko"
~accessRights:"restricted"
~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~subject:"Wirkungsanalyse"
~type:"article"
~type_genre:"Conference paper"
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
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