The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Lukas Stoppacher, Thomas Foscht, and Andreas Eisingerich
| Year of publication: |
2022
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|---|---|
| Authors: | Stoppacher, Lukas ; Foscht, Thomas ; Eisingerich, Andreas B |
| Published in: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022. - Cham : Springer International Publishing, ISBN 978-3-031-06581-1. - 2022, p. 115-118
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| Subject: | Private label naming strategy | Perceived risk | Store image | Cue utilization theory | Konsumentenverhalten | Consumer behaviour | Handelsmarke | Store brand | Risiko | Risk | Markenimage | Brand image | Einzelhandel | Retail trade |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-06581-1_15 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013281289