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subject:"SME"
~isPartOf:"Journal of business research : JBR"
~person:"Athaide, Gerard A."
~source:"econis"
~subject:"Innovation management"
~subject:"Ressourcenorientierter Ansatz"
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SME
Innovation management
Ressourcenorientierter Ansatz
Agent-based modeling
1
Agentenbasierte Modellierung
1
Firm performance
1
Market-pull
1
Marketing management
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Marketingmanagement
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Multi-agent simulation
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Performance
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Resource-based view
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Resource-push
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Athaide, Gerard A.
Kohtamäki, Marko
3
Parida, Vinit
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Journal of business research : JBR
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ECONIS (ZBW)
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The effect of market-pull vs. resource-push orientation on performance when entering new markets
Timsit, Jean-Philippe
;
Castiaux, Annick
;
Truong, Yann
; …
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2005-2014
Persistent link: https://www.econbiz.de/10011384229
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