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subject:"SME"
~person:"Tajeddini, Kayhan"
~subject:"Brand management"
~subject:"Economic effectiveness"
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SME
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Schweiz
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Switzerland
13
Beziehungsmarketing
4
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4
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4
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3
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Tajeddini, Kayhan
Fueglistaller, Urs
13
Volery, Thierry
12
Pleitner, Hans Jobst
10
Kaudela-Baum, Stephanie
6
Müller, Christoph
6
Gassmann, Oliver
5
Meyer, Conrad
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Schacht, Christoph
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Thom, Norbert
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Wolf, Patricia
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4
Dembinski, Pawel H.
4
Halter, Frank
4
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Hollenstein, Heinz
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Lehmann, Ralph
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Pfaff, Dieter
4
Schmidt, Karl-Heinz
4
Beier, Michael
3
Bernet, Beat
3
Boutellier, Roman
3
Brauchlin, Emil
3
Bruhn, Manfred
3
Bucher, Viktor
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Cardinaux, Pierre-Alain
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Dietrich, Andreas
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Kausch, Thorsten
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Pedergnana, Maurice
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Pirck, Peter
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Schubert, Petra
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Strahlendorf, Peter
3
Stucki, Tobias
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Wehrmeyer, Walter
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International journal of strategic change management : IJSCM
1
International marketing in the fast changing world
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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ECONIS (ZBW)
4
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1
The moderating effect of brand orientation on inter-firm market orientation and performance
Tajeddini, Kayhan
;
Ratten, Vanessa
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 194-224
Persistent link: https://www.econbiz.de/10012202805
Saved in:
2
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
3
Efficiency and effectiveness of small retailers : the role of consumer and entrepreneurial orientation
Tajeddini, Kayhan
;
Elg, Ulf
;
Trueman, Myfanwy
- In:
Journal of retailing and consumer services
20
(
2013
)
5
,
pp. 453-462
Persistent link: https://www.econbiz.de/10009768991
Saved in:
4
Strategic orientation in small-sized service retailers
Tajeddini, Kayhan
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
3
,
pp. 90-98
Persistent link: https://www.econbiz.de/10009389642
Saved in:
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