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subject:"Service industry"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of service management"
~isPartOf:"Journal of service research"
~person:"Dixon, Michael"
~person:"Francioni, Barbara"
~subject:"Markenführung"
~subject:"Services"
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Service industry
Markenführung
Services
Dienstleistungsmarketing
2
Services marketing
2
Beschwerdemanagement
1
Beziehungsmarketing
1
Brand
1
Brand hate
1
Brand image
1
Brand management
1
Complaint management
1
Consumer behaviour
1
Dienstleistungsmanagement
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Konsumentenverhalten
1
Markenartikel
1
Markenimage
1
Marketing
1
Non-repurchase intention
1
Offline negative word-of-mouth
1
Online complaining
1
Production management
1
Produktionswirtschaft
1
Relationship marketing
1
Service brands
1
Service management
1
Service marketing
1
Service operations
1
Service quality
1
Services management
1
Theorie
1
Theory
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USA
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United States
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Viral marketing
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Virales Marketing
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Dixon, Michael
Francioni, Barbara
Helkkula, Anu
2
Jaakkola, Elina
2
McColl-Kennedy, Janet R.
2
Aarikka-Stenroos, Leena
1
Ackermann, Claire-Lise
1
Belboula, Imène
1
Blazevic, Vera
1
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1
Cheung, Lilliemay
1
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Cioppi, Marco
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Curina, Ilaria
1
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1
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1
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1
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1
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1
Fotheringham, Darima
1
Gremler, Dwayne D.
1
Grohmann, Marcella Maria
1
Gustafsson, Anders
1
Hegner, Sabrina
1
Hoang Thi Phuong Thao
1
Huang, Ming-Hui
1
Kamarulzaman, Yusniza
1
Karniouchina, Ekaterina V.
1
Kim, Renee B.
1
King, Ceridwyn
1
Koskela-Huotari, Kaisa
1
Krystallis, Athanasios
1
Kumar, Satish
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Kuppelwieser, Volker
1
Le Thi Hong Tam
1
Lemon, Katherine N.
1
Lin, Cheng-yu
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Lin, Jiun-sheng Chris
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Mifsud, Matthieu
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Journal of retailing and consumer services
Journal of service management
Journal of service research
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ECONIS (ZBW)
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
2
The role of coordinated marketing-operations strategy in services : implications for managerial decisions and execution
Dixon, Michael
;
Karniouchina, Ekaterina V.
;
Rhee, Bo van der
- In:
Journal of service management
25
(
2014
)
2
,
pp. 275-294
Persistent link: https://www.econbiz.de/10010343465
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